‘Transformers One’ Currently Seeing $9.7M Friday, $26M Opening; ‘Beetlejuice Beetlejuice’ Not Far Behind With $24.75M (-52%); ‘Never Let Go’ ($3-4.25M) And ‘The Substance’ ($3.3-3.5M) Opening Low – Friday Box Office

by chanma50

17 Comments

  1. not a shock. This looks like TV show level animation and the blatant celebrity casting was more of a turn off than draw

  2. …Good *Lord.* People really won’t let TF move beyond Bay, huh? Well, guess we know who’s gonna direct TF x GI Joe now. (Which, in Paramount/Hasbro’s defense, Bay can do in his sleep.)

  3. MightySilverWolf on

    I rarely ever blame bad marketing for a movie’s failure because it’s such a copout, but I genuinely think that *Transformers One* was completely mismarketed. The movie is actually very good by all accounts, but the first trailer made it look like the most generic animated film imaginable and the subsequent trailers couldn’t shake off that impression. I’d say that this would leg out in ordinary circumstances, but *The Wild Robot* (which by contrast had arguably the best teaser for any big-studio animated movie since *The Lion King* back in 1994) looks like it might sink it completely.

  4. Is chriss Hemsworth box office poison outside of marvel? He is the face of the marketing on some movies

  5. So Transformers is going to do about what TMNT Mutant Mayhem did in its Fri-Sun opening weekend. Not expecting it to leg out like that one though, TMNT had several weeks where kids were still out of school and basically no other animated competition for a couple of months

  6. Alberto9Herrera on

    If this doesn’t gross more money worldwide than Mutant Mayhem, Paramount Animation is so screwed. It’s a shame, because I felt this was their best effort since Sponge Out of Water (also happened to be their first movie).

    Maybe that Smurfs Movie could do well in February thanks to Rihanna fans and probably a unique eye-grabbing animation style.

  7. ItsAlmostShowtime on

    If Transformers wasn’t opening a week before Wild Robot and had no PG competition I think it would open to Addams Family or Space Jam 2 numbers, which still wouldn’t be too great

  8. This movie just doesn’t appeal to anyone.

    Older fans were put off by the trailer and animation (the designs of the Transformers were the worst I have ever seen). It looked like a movie for a VERY young audience, like Paw Patrol.

    Young kids don’t like Transformers. They have their own franchises and IP now.

    Fans of Bayformers want that iteration to continue.

    People who hated Bayformers are burnt out on the franchise. They released a shitty live action Transformers film LAST YEAR.

    Not enough time has passed for the IP to be nostalgic again. No one misses the Transformers.

    Paramount needs to let the IP rest and rejuvenate it 10 years from now. But shareholders aren’t gonna have that, so instead they will regurgitate some weird crossover with GI Joe, an IP from the 80s that no one cares about.

  9. Well, that’s unfortunate.

    For the last few years now, the Transformers franchise has really struggled to grab people’s attention, and it doesn’t look like that slump will be broken any time soon.

  10. If I didn’t follow this sub I wouldn’t even know a transformers movie was coming out this weekend. Not shocked it’s not looking great.

  11. 26 million would be horrible, considering early acess and Wednesday fan screenings are already included. I think this one was aimed at the fanboys, with the general audiences just ignoring it.

  12. “Well, this wasn’t expected” says D’Alessandro who completely ignored the fact previews number was inflated and so he gave unrealistic predictions (even throwing out a possible 40M+)

  13. Purple_Quail_4193 on

    I hope Transformers legs it out but I definitely feel it’s 50/50 and OF people show it won’t be til later

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