Pretty impressive opening weekend for a streamer that has only been dabbling in U.S. theatrical distribution for a few years now, and prior to this weekend only had five other movies make over $75,000 in America.
Can’t believe Universal gave it up, they could’ve opened this to $10M easily. MUBI’s campaign was A+ but if that was on Uni’s scale… it’s basically BRAT: The Movie from a PR pov.
The buzz on this has exploded over the weekend, I saw someone post about an increase next weekend and I’m hitching my cart to that horse.
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Can’t believe Universal gave it up, they could’ve opened this to $10M easily. MUBI’s campaign was A+ but if that was on Uni’s scale… it’s basically BRAT: The Movie from a PR pov.
The buzz on this has exploded over the weekend, I saw someone post about an increase next weekend and I’m hitching my cart to that horse.