>*The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.*
>No new films debuted on the Weekly Unaided Awareness Chart. Nor did anything drop off. But that doesn’t mean it was an uneventful week. November 22nd is looking like an epic battle between sandals and songs. GLADIATOR II and WICKED are both on the rise.
>GLADIATOR II slipped off the chart for a few weeks in early August before returning three weeks ago. After hovering in the 1% to 2% range, GLADIATOR II crosses the 3% threshold for the first time. Could this be the beginning of an extended upward climb? That seems to be happening for WICKED, which has steadily climbed from 2% to 3% to 4% and now 5% throughout September.
>Also worth noting is A MINECRAFT MOVIE, which saw its unaided rise after debuting last week at 2%. So often, we see a film make it onto the chart on the heels of a trailer, then disappear the following week. We rarely see unaided go up after a debut.
>Elsewhere, JOKER: FOLIE A DEUX topped the chart with 7% unaided, up from 6% a week ago. NEVER LET GO arrived in theaters with 1%
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>*The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.*
>No new films debuted on the Weekly Unaided Awareness Chart. Nor did anything drop off. But that doesn’t mean it was an uneventful week. November 22nd is looking like an epic battle between sandals and songs. GLADIATOR II and WICKED are both on the rise.
>GLADIATOR II slipped off the chart for a few weeks in early August before returning three weeks ago. After hovering in the 1% to 2% range, GLADIATOR II crosses the 3% threshold for the first time. Could this be the beginning of an extended upward climb? That seems to be happening for WICKED, which has steadily climbed from 2% to 3% to 4% and now 5% throughout September.
>Also worth noting is A MINECRAFT MOVIE, which saw its unaided rise after debuting last week at 2%. So often, we see a film make it onto the chart on the heels of a trailer, then disappear the following week. We rarely see unaided go up after a debut.
>Elsewhere, JOKER: FOLIE A DEUX topped the chart with 7% unaided, up from 6% a week ago. NEVER LET GO arrived in theaters with 1%
[https://thequorum.com/weekly-unaided-awareness-chart-wicked-vs-gladiator-ii-a-november-22nd-battle-is-taking-shape/](https://thequorum.com/weekly-unaided-awareness-chart-wicked-vs-gladiator-ii-a-november-22nd-battle-is-taking-shape/)