It may just be me but I like seeing when these indie distributors get a big hit like this, NEON with Longlegs etc.
Unfortunately some of the biggest flops have been from the minimajors this year (hello Lionsgate)
RobbieRecudivist on
The game here for MUBI is to get as close to break even as possible in its theatrical release and then turn it into a subscription driver. They spent about a year pushing “sign up for a free trial week to watch Aftersun” deals across most of their territories, but couldn’t do that in the US because A24 had that movie. They will do an another full year of free trials to watch the Substance.
As a niche streamer, the theatrical release is an ad for the movie, which will then be an ad for the subscription service. They aren’t big enough to see theatrical as a rival.
ArthurSaga0 on
Crazy that this was originally green-lit and funded by Universal before they dropped it
3 Comments
It may just be me but I like seeing when these indie distributors get a big hit like this, NEON with Longlegs etc.
Unfortunately some of the biggest flops have been from the minimajors this year (hello Lionsgate)
The game here for MUBI is to get as close to break even as possible in its theatrical release and then turn it into a subscription driver. They spent about a year pushing “sign up for a free trial week to watch Aftersun” deals across most of their territories, but couldn’t do that in the US because A24 had that movie. They will do an another full year of free trials to watch the Substance.
As a niche streamer, the theatrical release is an ad for the movie, which will then be an ad for the subscription service. They aren’t big enough to see theatrical as a rival.
Crazy that this was originally green-lit and funded by Universal before they dropped it