Seems like this franchise can’t wipe away the stench of Bayformers. The Wild Robot will probably do better given the widespread critical acclaim, and it’s a similar style to DreamWorks’ much-loved Puss in Boots: The Last Wish.
KaraMustafaPasa on
HumanAdhesiveness912 on
Frontloaded weekend probably in progress.
Like *Five Nights at Freddy’s* from last year, just not as large.
TBOY5873 on
Quite sad, as I said it was a good movie and it doesn’t deserve to flop, I want my sequel
007Kryptonian on
Fuck happened? I thought this was tracking for 40m OW
ROBtimusPrime1995 on
Bayformers killed the franchise to the point that audiences don’t even want to give the better-received films a chance.
It’s crazy to think Bay made billion-dollar hits and simultaneously poisoned the watering hole at the exact same time.
AsunaYuuki837373 on
I’m going to go out on the limb and say that it will become stronger as the weekend goes. This should play more like a kids film than a few people think
SittingAce on
What are the chances that Paramount/Hasbro will factor in merch/toy sales to help make up for any box office loss like they did with Mutant Mayhem last year? (Though, that one did better.)
ItsAlmostShowtime on
Emoji Movie/Smallfoot numbers would be very dissapointing.
KingMario05 on
Fuck. 🙁
garrisontweed on
Outside of Marvel and Netflix Chris Hemsworth can’t get a win. Boogles my mind.
Brainiac5000 on
Whoever made the first trailer needs to get fired. Also the character faces look cheap, I think that might be turning people off
Shrimp_Lobster_Crab on
Went to the 10 pm UDC showing of this last night at the biggest theater in a town of 300,000+ people. I was the only person there. The movie was…ok at best.
tacoreddit on
The trailers did this no help
jmon25 on
I think they tried to keep marketing costs lower and were hoping that they could coast on brand recognition with kids. I’ve seen tons of trailers in front of movies in theaters but not a ton of other marketing around outside of theaters. This is not a hugely popular brand among younger kids nowadays so they are fighting an uphill battle to get kids to get their parents to go to a theater to check this out. And it definitely looks like more of a kids film based on animation/trailer humor so the remaining Bayformer fans are probably not chomping at the bit to see this. I think this was a case of lack or broader and targeted marketing to get a wider demographic in the seats.
This might have been able to leg out over the next few weeks but if The Wild Robot hits next week that is going to be the family film the focus shifts too.
Bad release date and lack of solid marketing might have done this one in.
rideriseroar on
Even as an A-List member, I have no interest in this. Heard good things but the trailers do nothing to inspire confidence. Maybe if I have a free slot soonish, but definitely not planning ahead for this one.
Ftheyankeei on
If you’re going to try and reboot a franchise, maybe put it on ice for more than a year before you pivot? We had a gap of five years between Bumblebee and Rise of the Beasts. Rise of the Beasts eeked out a profit but showed the brand’s days of getting to a billion in the peak days of Bayformers were over. It’s only been 15 months since RotB came out and now we’re already getting a full series reboot that’s in the dreaded middle territory where adults will find it too childish and kids will be more focused on The Wild Robot next weekend (and Beetlejuice x2 is still playing as a kidpic in a lot of places). I think it’ll leg on decent WOM but this was just Paramount getting desperate, milking a cow that’s dry and making their own problems worse.
Gotta wonder if Hemsworth is cursed at this point. Transformers, Furiosa, Men in Black, Huntsman… whenever he gets added to a franchise or they try to build/rebuild one around him, he’s toast. At least he’s got the eventual Thor 5 and Extraction 3 to look forward to, that’s tens of millions of dollars.
7373838jdjd on
People can blame bay all they want but 4/5 of his movies did great at the box office. People just may be done with transformers, this will be the 3rd film in a row with audience scores in the 75-90% but struggling at the box office.
With the amount of money the live action films cost I can see the GI Joe crossover end up putting the series on ice for the big screen for a while.
ImmortalZucc2020 on
I swear on Transformers: One’s grave, the general audience will pay
sbursp15 on
Transformers is a dead franchise. It will always have it’s fans but it won’t ever have the same GA appeal as it did in the 2000’s/ early 2010’s
Jean_Arthur on
I couldn’t stand the trailer and I saw it a lot since I went to see IO2 several times, plus Twisters, Boderlands(lol) and so on. The comedy was awful.
NorthNorthSalt on
Paramount continues to have a underwhelming year. They have by far the weakest market share of the big 5 studios, and at almost half of #4 Sony, it’s not even close. Worse, they’re not far ahead of 20th Century, which is a Disney outfit ([source](https://www.the-numbers.com/market/2024/distributors)).
Paramount is not usually a heavy hitter, but this is still sad after their post-pandemic rebound. After a great 2022 where they got more than 17% market share (Thank you TGM), they slumped to a respectable 9.5% in 2023, but unfortunately the bottom seems to have fallen out this year. Hopefully the new ownership can revitalize the studio.
RumsfeldIsntDead on
The general public has needed an extended break from Transformers movies for like 15 years or you’re going to keep getting diminishing interest. It’s just like Superman. Sometimes the only way something is going to be successful is if you put it away for a decade or two and you wait for people to want to see it come back. Kinda like what made the first Transformers movies in mid to late 2000s so successful before they became overdone.
NGGKroze on
Deadline sure better prepare those toys sales report ready.
Even with 75M bufget that might be a bit tall order
Kyro_Official_ on
A lot of people in this comment section seem to think this is a full on reboot. The Bumblebee verse isnt just dead now. Theyre separate ongoing continuities.
purplepandaeater on
My local theater is a Cinemark that has 2 XD screens. Transformers had both up until sometime last week, when they decided to keep Beetlejuice in one of them instead. I’ve got tickets to the 7pm XD, and included mine and my kid’s 8 tickets are booked. I’m shocked.
Pen_dragons_pizza on
Also disappointing that the movie is not released until October in the uk.
Never do understand these staggered releases in money making territory’s. The buzz around a movie on social media needs to hit around the same time, this movie has people talking about it in the USA now but that will have gone by the time it releases in the uk.
Purple_Quail_4193 on
Oh gosh. I know the WOM on this is good as I had someone recommend it to me offline and I recommended it to someone looking at the toys yesterday at Walmart, but I’m curious to see if it’ll leg out
ArsBrevis on
Oof, guess I’m going this weekend instead of Tuesday.
alterector on
So, a transformers movie needs to be crap to be successful?
Phyliinx on
Please don’t kill Gi Joe Transformers.
AirFrance447 on
Might be another Greatest Showman, bad start but has holding power. Only time will tell though.
DatboiX on
I think it may not have been a great idea to market this like a typical kids movie when kids nowadays don’t seem to care all that much about Transformers.
KJones77 on
Is it controversial to say that Beetlejuice 2 will win the weekend again?
tetsuo9000 on
I just question why this was released in the middle of September and not during a long weekend or summer. Just really scratching my head here.
35 Comments
Seems like this franchise can’t wipe away the stench of Bayformers. The Wild Robot will probably do better given the widespread critical acclaim, and it’s a similar style to DreamWorks’ much-loved Puss in Boots: The Last Wish.
Frontloaded weekend probably in progress.
Like *Five Nights at Freddy’s* from last year, just not as large.
Quite sad, as I said it was a good movie and it doesn’t deserve to flop, I want my sequel
Fuck happened? I thought this was tracking for 40m OW
Bayformers killed the franchise to the point that audiences don’t even want to give the better-received films a chance.
It’s crazy to think Bay made billion-dollar hits and simultaneously poisoned the watering hole at the exact same time.
I’m going to go out on the limb and say that it will become stronger as the weekend goes. This should play more like a kids film than a few people think
What are the chances that Paramount/Hasbro will factor in merch/toy sales to help make up for any box office loss like they did with Mutant Mayhem last year? (Though, that one did better.)
Emoji Movie/Smallfoot numbers would be very dissapointing.
Fuck. 🙁
Outside of Marvel and Netflix Chris Hemsworth can’t get a win. Boogles my mind.
Whoever made the first trailer needs to get fired. Also the character faces look cheap, I think that might be turning people off
Went to the 10 pm UDC showing of this last night at the biggest theater in a town of 300,000+ people. I was the only person there. The movie was…ok at best.
The trailers did this no help
I think they tried to keep marketing costs lower and were hoping that they could coast on brand recognition with kids. I’ve seen tons of trailers in front of movies in theaters but not a ton of other marketing around outside of theaters. This is not a hugely popular brand among younger kids nowadays so they are fighting an uphill battle to get kids to get their parents to go to a theater to check this out. And it definitely looks like more of a kids film based on animation/trailer humor so the remaining Bayformer fans are probably not chomping at the bit to see this. I think this was a case of lack or broader and targeted marketing to get a wider demographic in the seats.
This might have been able to leg out over the next few weeks but if The Wild Robot hits next week that is going to be the family film the focus shifts too.
Bad release date and lack of solid marketing might have done this one in.
Even as an A-List member, I have no interest in this. Heard good things but the trailers do nothing to inspire confidence. Maybe if I have a free slot soonish, but definitely not planning ahead for this one.
If you’re going to try and reboot a franchise, maybe put it on ice for more than a year before you pivot? We had a gap of five years between Bumblebee and Rise of the Beasts. Rise of the Beasts eeked out a profit but showed the brand’s days of getting to a billion in the peak days of Bayformers were over. It’s only been 15 months since RotB came out and now we’re already getting a full series reboot that’s in the dreaded middle territory where adults will find it too childish and kids will be more focused on The Wild Robot next weekend (and Beetlejuice x2 is still playing as a kidpic in a lot of places). I think it’ll leg on decent WOM but this was just Paramount getting desperate, milking a cow that’s dry and making their own problems worse.
Gotta wonder if Hemsworth is cursed at this point. Transformers, Furiosa, Men in Black, Huntsman… whenever he gets added to a franchise or they try to build/rebuild one around him, he’s toast. At least he’s got the eventual Thor 5 and Extraction 3 to look forward to, that’s tens of millions of dollars.
People can blame bay all they want but 4/5 of his movies did great at the box office. People just may be done with transformers, this will be the 3rd film in a row with audience scores in the 75-90% but struggling at the box office.
With the amount of money the live action films cost I can see the GI Joe crossover end up putting the series on ice for the big screen for a while.
I swear on Transformers: One’s grave, the general audience will pay
Transformers is a dead franchise. It will always have it’s fans but it won’t ever have the same GA appeal as it did in the 2000’s/ early 2010’s
I couldn’t stand the trailer and I saw it a lot since I went to see IO2 several times, plus Twisters, Boderlands(lol) and so on. The comedy was awful.
Paramount continues to have a underwhelming year. They have by far the weakest market share of the big 5 studios, and at almost half of #4 Sony, it’s not even close. Worse, they’re not far ahead of 20th Century, which is a Disney outfit ([source](https://www.the-numbers.com/market/2024/distributors)).
Paramount is not usually a heavy hitter, but this is still sad after their post-pandemic rebound. After a great 2022 where they got more than 17% market share (Thank you TGM), they slumped to a respectable 9.5% in 2023, but unfortunately the bottom seems to have fallen out this year. Hopefully the new ownership can revitalize the studio.
The general public has needed an extended break from Transformers movies for like 15 years or you’re going to keep getting diminishing interest. It’s just like Superman. Sometimes the only way something is going to be successful is if you put it away for a decade or two and you wait for people to want to see it come back. Kinda like what made the first Transformers movies in mid to late 2000s so successful before they became overdone.
Deadline sure better prepare those toys sales report ready.
Even with 75M bufget that might be a bit tall order
A lot of people in this comment section seem to think this is a full on reboot. The Bumblebee verse isnt just dead now. Theyre separate ongoing continuities.
My local theater is a Cinemark that has 2 XD screens. Transformers had both up until sometime last week, when they decided to keep Beetlejuice in one of them instead. I’ve got tickets to the 7pm XD, and included mine and my kid’s 8 tickets are booked. I’m shocked.
Also disappointing that the movie is not released until October in the uk.
Never do understand these staggered releases in money making territory’s. The buzz around a movie on social media needs to hit around the same time, this movie has people talking about it in the USA now but that will have gone by the time it releases in the uk.
Oh gosh. I know the WOM on this is good as I had someone recommend it to me offline and I recommended it to someone looking at the toys yesterday at Walmart, but I’m curious to see if it’ll leg out
Oof, guess I’m going this weekend instead of Tuesday.
So, a transformers movie needs to be crap to be successful?
Please don’t kill Gi Joe Transformers.
Might be another Greatest Showman, bad start but has holding power. Only time will tell though.
I think it may not have been a great idea to market this like a typical kids movie when kids nowadays don’t seem to care all that much about Transformers.
Is it controversial to say that Beetlejuice 2 will win the weekend again?
I just question why this was released in the middle of September and not during a long weekend or summer. Just really scratching my head here.