Box Office: ‘Transformers One’ Makes $3.4 Million in Previews

by imaryans

42 Comments

  1. nicolasb51942003 on

    It really bums me out how the legitimately great Transformers films always have to suffer. Bumblebee was profitable, but had to pay for The Last Knight’s sins.

  2. Only $400k shy of Kung Fu Panda 4’s previews from earlier this year. There’s been quite a heavy early access rollout for this one though so I doubt it reaches the same heights as that film.

    $40m range is looking very possible right now though.

    Edit: Why is this thread so negative? These numbers are pretty good unless I’m missing something?

  3. What’s with everyone saying this is a flop? It’s animated. This is a good number. They need 160 to break even. The movie will def make money u less you actually think it’s grossing below 200 ww. It will get there within 3 weeks max. This is the exact number in to the spider verse did.

  4. MightySilverWolf on

    Is this including Early Access or not? If yes then this is pretty bad, but if no then it’s a decent haul.

  5. It’s absolutely evil that these movies have gotten so much better since Bay left, but the box office results have gotten so much worse.

  6. Purple_Quail_4193 on

    I don’t know how many people were in my IMAX 3D showing. But this movie was a lot better than I thought it would be. Very heavy too!

  7. $3.4m previews for solid for an animated film in September. The only animated films that have done better are the Hotel Transylvania films.

  8. Very promising. Animation almost always has strong multipliers from Thursday previews. 35 mil should be the absolute floor which is great! And the most optimistic multiplier could even get it to 50 mil.

    My prediction:
    Friday – 16.8 mil
    Saturday – 17.5 mil
    Sunday – 12.1 mil
    Total: 46.4 mil

  9. ThatWaluigiDude on

    Why is everyone acting as this is bad. Is not great but very far from bad for an animation in september.

  10. Michael Bay really did a chernobyl on the Transformer franchise. The movies are suffering because of him.

  11. Family movies are a marathon, not a sprint. The longterm performance of this film rests on how it does in the weeks ahead with families.

  12. Traditional-Wish-306 on

    Another movie that I will have to wait for streaming for. Not a chance I’m going to be able to see an animated Transformer movie in theaters. Only go to the movies with the wifey and she isn’t going to want to get a babysitter for what she deems as a “kid movie” lol.

  13. Key-Payment2553 on

    With a budget of $75M, it should do solid numbers with at least $100M domestically and over $200M worldwide but I’m sure if it’s going to reach that mark unless WOM is good which opens a week before The Wild Robot which is getting great reviews and WOM is going to be good as well

  14. Odd_Advance_6438 on

    I thought the second trailer was great, and way better than the first. They should’ve released that one first

  15. Immune2deathnote on

    Why are people blaming Bay for the franchise’s underwhelming performances post his directorial days? His films had a style that clearly resonated with audiences with the exception of the last one as seen with their box office performances.

  16. Connorwithanoyup on

    I think as much shit as it got online (and it did also start the downfall of the franchise), I think the Micheal Bay style was a bigger recipe for these movies success than many realize. Micheal Bay had an audience in mind (young men and boys) and he absolutely succeeded in appealing to them. The massive robot fighting sequences, the over-saturation, hot women, Shia Lebouf and his character, immature humor, etc.

    I think since they’ve moved away from Micheal Bay, they’ve tried too hard to appeal to the critics and the 80s Transformers fans. Bumblebee made the fans really happy, giving them what they considered a “proper” Transformers movie, but general audiences just didn’t care about that. I think this might be a similar situation with Transformer One.

    I also think that, in place of the Bay style, they haven’t found a new interesting style. I haven’t seen any of the post-Bay movies, but watching the trailer for Bumblebee and Rise of the Beasts, visually they look quite generic, and don’t stand out at all from other modern franchise blockbusters. Again, hate the Bay movies all you want, it’s not unwarranted, but those movies had a style.

  17. My local cinema had one showing with about 10 people in it. No kids though. Maybe they are waiting for the weekend to see it.

  18. They really need to stop using the “Trailer” that is just the voice actors behind the scenes in the studio recording their voice overs and doing an interview. Anytime a movie has this type of trailer now I pretty much assume the movie is going to be terrible since they are trying to not show anything from the actual movie. I remember “Morbius” had this kind of trailer as well

  19. Key_Feeling_3083 on

    I’m seeing good reviews everywhere, but that traile definitely didn’t help at all, I assumed it would be like that series about rescue bots.

  20. CurveOfTheUniverse on

    I was the only one in my theater’s largest auditorium (290 seats) yesterday evening. It was pretty disheartening.

    I know it’s a kid’s movie and it was a school night, but come on!

  21. Bummer because it really was entertaining. Had some cool unique visuals and was a genuinely emotional buddy comedy where friends become enemies. And it’s not one of those modern movies that only exists to make sequels. If this is a stand alone movie, it’s still a good story. Once Wild Robot releases next week it’s gonna get stomped but I for one will be buying Transformers One on Blu-ray

  22. I so agree with what people are saying. I had no intention of watching this movie solely because the trailers made it seem movie for young children.

  23. I don’t know how anyone is really comfortable evaluating this movie’s performance given that the reported budget is either 75 or 147 million. I think that there are reasons to believe either number or anything in between. It’s early, but an opening of around ~40 only really works if the budget is in the lower third of that range. So we could have a solid, but unspectacular hit to a certified flop. It’s a good thing that 75 number appeared for its perception, which is another reason to be skeptical of it.

    Edit: if it does 25 million like the most recent post suggests, the range changes to breakeven to disaster

  24. I passed on this movie because of that atrocious first trailer. I’ve been hearing it’s better than expected, but good enough to throw a $33 movie trip at? I’d rather wait on Paramount+. Interested to see how this movie legs out if other folks feel the same. 

  25. A big part of the issue is that Paramount made the boneheaded decision to advertise this movie as a comedy. The trailers were full of zingy one-liners and jokes that didn’t indicate how serious the plot actually is.

    It used to be that animated action movies were considered box-office poison (think Disney’s *Atlantis* and *Treasure Planet* and Fox’s *Titan A.E.*). So one way studios came up with to get around that was to market those movies as comedies to attract a wider audience. That’s what Pixar did with *The Incredibles*. But then in 2018, *Spider-Man: Into The Spider-Verse* proved that you can market an animated action movie without disguising it as a comedy, and still make money.

    To say that *Spider-verse* changed how we think about animated movies is an understatement. I haven’t seen *Transformers One* yet, but the reviews are similar to those *Spider-verse* got. But Paramount, it seems, wasn’t confident that a relatively serious animated movie was a marketable concept and chose to promote it as a comedy instead. Which apparent backfired, now that people *want* drama and action in their animated movies.

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