Lionsgate can’t buy a hit. Literally. NEVER LET GO—starring Halle Berry—dropped with just $1.6M on Friday, and is headed for a sub-$5M debut.

by imaryans

14 Comments

  1. nicolasb51942003 on

    Lionsgate is wishing that they didn’t delay Saw XI a full year, even though it was a good idea.

  2. They also can’t market a hit. Either they barely spend on marketing or they’re targeting the wrong people in the wrong places

  3. Why will there be no movies from a genre for months, then a bunch of them drop all at once? This was the third psychological thriller in under a month between this, Blink Twice and Speak No Evil and this got the least marketing. Do these studios want to lose money at this point?

  4. Considering there wasn’t much marketing till like 2 weeks ago, and no lies this felt like a streaming movie.

  5. Maybe it’s time for Lionsgate to consider merging with one of the tech companies, like Apple or Netflix. It’s just going to get more and more difficult for them to compete.

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