I find it very interesting that two films with wide brand appeal have underperformed compared to its predecessors, while a new film from a smaller IP has been successful.

We've had one film open this weekend, with good marketing, but was ultimately a bad film. While the other has been out for two weeks, had terrible marketing but turned out to be a good film. Then, we have a new film that's only been out for a week and from what recent reports say, has just crossed $100 million worldwide. So how did this happen? How did a film from a smaller IP, with a fraction of the hype, end up outperforming both of these films?

by Skaiser_Wilhelm

14 Comments

  1. BlacksmithSavings879 on

    Wild Robot is a moving, very beautiful film. The trailer had already won me over.

  2. I’m not interested in watching any of those but if I had to pick one, it would have been the Wild Robot.

  3. InternationalEnd5816 on

    >How did a film from a smaller IP, with a fraction of the hype, end up outperforming both of these films?

    Because Transformers has a been zombie brand for years theatrically and making it animated puts off even more viewers, while Joker 2 is from a radioactive brand and is getting historical rejection. Makes it easy for an animated family film based on a popular children’s series that’s gonna do 300M-ish to surpass them.

  4. Lupita was in Black Panther, she’s used to being in projects that surpassed reddits expectations

  5. ngl_prettybad on

    Are we really going to pretend like half the sub didn’t say joker 2 was going to bomb the second we heard it was a musical

  6. Nope! I’m so happy to see it doing so well. Just hope it can keep up the momentum after a disappointing drop.

  7. DiverExpensive6098 on

    The Wild robot is actually making less than I expected. But just like Wall-E wasn’t the biggest Pixar moneymaker and Iron Giant completely flopped, turns out sad robots in wasteland/nature do not draw that well.

    Joker I expected to go over 700 mil., but the first movie was lightning in a bottle that came out at the right time and all fell into place and the follow-up just had lower general interest, plus the musical concept, plus it decided to go against expectations. And it’s an incredibly bleak, depressing film.

    Cinemascore is a D, whereas Joker was B+.

  8. Not Joker but I expected it to be better tbh.

    The Wild Robot above Transformers One was always a given. Frankly expecting anything more than a flop there was weird, even the live action franchise is barely surviving and live action franchise that go animated are decreasing most of the time even something as big as Spider-Man with a masterpiece level movie (above Transformers One quality even if it’s not bad)

Leave A Reply